Smarter Enterprises by Peter Butler
Smart Busines Owners Know Where the Next Client Is Coming From. Do You?
Latest News From the Smarter Enterprise Group
- Cutting Your CRM to Save Money? That’s Backwards Thinking – Here’s Why May 18, 2026“I’ll just cancel my CRM to save a few bucks. My contact list isn’t big enough anyway. I don’t really need it.” I see rubbish like that all the time. And usually, it comes right after someone’s had a nice little chat with their accountant – someone who probably doesn’t fully understand the real CRM […]Peter B Butler
- You Might Be Training Google to Ignore Your Website – And Not Even Realise It May 4, 2026If you punch a one-sentence prompt like “write a blog on X” into ChatGPT and just publish whatever it spits out, Google is going to put you in the doghouse. That’s because Big G is getting smarter. Just publishing consistently isn’t enough to get you on Page 1 anymore – especially in a world where […]Peter B Butler
- AVP Projects April 23, 2026 Peter B Butler