Smarter Enterprises by Peter Butler

One of the biggest misconceptions I see in business is this idea that once you build a website, the job’s basically done. You launch it. You sit back. You wait for the phone to ring. The reality is much simpler and much more uncomfortable. Websites Don’t Generate Leads. Systems Do: A website on its own […]

Imagine meeting a salesperson who looks incredible. Tailored suit. Warm smile. Great hair. Amazing first impression. Then they start talking… And within 30 seconds, it’s obvious they don’t understand you (or seem to care). They barely listen, talk over you, dodge simple questions, and say very little of actual value. At that point, the suit […]